We all know the big names in the business. But have you ever looked at their logos? Some of them are incredibly clever and reveal the company’s nature in a very subtle way.

Viktor Hertz, a Swedish graphic designer, and filmmaker, has created a new series of Honest Logos of well-known firms that reveal what they’re truly about.

Scroll down, check out these 31 famous logos, and see if you can spot the hidden message!

1. Walmart

Image: Viktor Hertz

2. Toys Us

Image: Viktor Hertz

3. Snapchat

Image: Viktor Hertz

4. Ryan Air

Image: Viktor Hertz

5. Volkswagen

Image: Viktor Hertz

6. Amazon

Image: Viktor Hertz

7. Häagen-Dazs

Image: Viktor Hertz

8. Huawei

Image: Viktor Hertz

9. Reddit

Image: Viktor Hertz

10. Pepsi

Image: Viktor Hertz

11. Toblerone

Image: Viktor Hertz

12. Samsung

Image: Viktor Hertz

13. Deutsche Bank

Image: Viktor Hertz

14. Spotify

Image: Viktor Hertz

15. Weinstein

Image: Viktor Hertz

16. Nestle

Image: Viktor Hertz

17. Monsanto

Image: Viktor Hertz

18. American Apparel

Image: Viktor Hertz

19. Enron

Image: Viktor Hertz

20. Instagram

Image: Viktor Hertz

21. Google

Image: Viktor Hertz

22. Marvel

Image: Viktor Hertz

23. Disney

Image: Viktor Hertz

24. Netflix

Image: Viktor Hertz

25. Facebook

Image: Viktor Hertz

26. Academy Awards(Oscars)

Image: Viktor Hertz

27. Pixar

Image: Viktor Hertz

28. FIFA

Image: Viktor Hertz

29. Playboy

Image: Viktor Hertz

30. Uber

Image: Viktor Hertz

31. Hollywood

Image: Viktor Hertz

If you’ve ever wondered what the true nature of some companies is, it might be revealed in their logos. Whether this was intentional or not, many logos show off the true personality behind a brand. So, which one do you think is best? Which one do you like more than the others? Let us know in the comments section.

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